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Long & Silverman Publishing, Inc. is an independent
press committed to producing the very best in business, personal
finance, and self-improvement products. Our mission is to
deliver quality merchandise and services that help our clients
grow their businesses as well as enable individuals to achieve
outstanding performance and well-being. We strive to
tear down barriers and increase opportunities for dynamic
authors with powerful messages to be heard. L&S discovers
exciting works that reflect unique paradigms of thought. We
pride ourselves on choosing books that will contribute to
our customers in meaningful ways.
L&S remains firmly committed to our authors and the
books we publish. To this end, we devote substantial advertising,
resources, and personnel to actively promote our titles. We
acquire our customers through a unique marketing proposition
and keep them by providing a broad portfolio of top-quality
products and services. We sell to individuals who share common
interests and groups with strong ties to their members such
as professional societies, associations, sales, financial,
and sports organizations. We are able to leverage our large
customer base by cross-selling an increasing number of additional
products and services into our existing relationships. The
services from our business lines are integrated to produce
a seamless value chain for distributors, wholesalers, retailers,
and consumers.
L&S’ marketing is founded on the premise that
creative print and broadcast efforts, promotions and events
should educate prospective buyers as well as entice them to
visit our authors’ websites. That is why, even before
purchasing, many of our first time customers benefit from
membership in author e-zine clubs. On the retail side, a comprehensive
effort is underway to get closer to our customers by providing
information tailored to their individual situations, plus
advisory services and web-based tools to help analyze their
needs and goals.
The direct-to-customer segment of our business sells products through our author e-commerce websites and direct mail catalogs to our proprietary customer list. The principal concepts in both retail and direct-to-customer marketing efforts are:
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To develop innovative, high quality products while anticipating and responding to changing merchandise trends and customer demands in a timely manner;
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To maintain efficient and uninterrupted operation of fulfillment services and our e-commerce websites.
Our most important strategy remains the building of our
brands. The L&S family of products provides companies
with attractive premium add-ons to augment their services
and benefit their clients.
Our personnel is invaluable to us. Not only the leadership
team, but every single member of our professional staff plays
a key role to the ongoing success of L&S. We share a common
passion and relentless pursuit of excellence. We have fostered
this spirit into our corporate culture. Our management combines
business-specific expertise and industry knowledge to meet
our clients’ needs for comprehensive solutions. Board
members are chosen for their experience, knowledge and willingness
to be actively engaged in the ethical operation of the company.
We have built a strong organization that is well positioned
for growth. The strength of our company is based on a focused
dedication to serving. We look forward to sharing our future
success with you.
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